Founded in 2004 in San Francisco, California by the same street dreads that gave us Satori Movement wheels in the late 90’s. Creation was made with the intention of offering a positive alternative in a skate industry gone too corporate. Essence over hype.

We offer skateboards produced with environmentally friendly materials like Recycled (reclaimed) wood and bamboo cause we wanna give good vibes to Mother Earth while we have fun ripping it. We also use the best artwork as graphics that focus on subject matters like nature, rootsy music, quality art, traveling, spirituality, etc.

There is enough negative garbage out in this confused world, keep the stoke alive!

In short… “The journey is the reward”’

Live it up. Never stop pushing.